Deciding to hire any SEO company makes a major impact on your business. This can only mean one thing: you need to be careful with this choice. There are lots of options out there, but the quality of services and results they provide differs substantially.
Before signing a contract with a new SEO company, consider the following:Below are points to consider before you lock into a contract with a new SEO Phase Marketing partner:Before partnering with a specific SEO firm, take the following into account:
SEO Magic Does A Lie
Those who claim to have some special strategies that work with Google’s algorithms, or those who portray SEO at www.phase-marketing.com with some kind of mystique, are sure liars. Real SEO is scientific - it requires full understanding of the workings of search engines, along with sharp attention to detail, and periodic constant modifications, knowing that Google’s modifies its algorithms almost week after week. - for which your website could end up banned from search engines forever.
Identifying Specific Goals
You cannot meet goals that you have not identified yet. Do you want to increase your sales by ranking for specific keywords? Do you want to lower your site’s bounce rate or increase your conversion rate? If you want to boost your ad revenue, would you rather target a bigger audience or a smaller one that spends more time on your site? In any case, make sure you’re clear on the results you want and what services will be required to achieve them.
Prior to deciding on an SEO partner, you both have to be on the same page as far as Key Performance Indicators (KPIs) are concerned (keyword ranking, bounce rate, etc. For instance, as a new business with a new product, your goals will be different from those of a more established company with a more established product. In other words, choose an SEO firm that understands which metrics are most helpful for your business and can simplify that information so you can understand it completely.
Communication and Its Importance
While you need to have access to the tools used by an SEO company to measure your KPIs, it’s likely that you don’t have time or energy to analyze all that data. What this means is you should find an SEO partner that will communicate with you every now and then, and very importantly, someone you will be able to trust. Be sure to watch this video at https://www.youtube.com/watch?v=uouqQkA9rjQ for more insights about marketing.
At the end of the day, remember that SEO is an ongoing process, so you’ll have to find a company that you can work with for the long term. It would be costly to change your SEO partner at any point, so choose very, very well.
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